If you’re a business owner, you’ve probably done a bit of copywriting here and there. Whether it’s via emails, product / service descriptions, slogans, advertisements, social media posts, newsletters, white papers, or even your website, copywriting sits at the heart of everything businesses do.
However, it’s important to remember that copy is often the first point of contact most people will have with your business. Hiring an expert copywriter might be just what you need to make sure it packs a punch.
Copywriters know how to persuade an audience.
Professional copywriters understand that words have power, and that sometimes, your audience might not be getting the message that you’re trying to send them. As a business owner, you know exactly why your products or services are great, but what you think doesn’t always translate well with consumers.
For example, different business touch points will require different types of copy. On social media, for example, your copy needs to be punchy and attention-grabbing, or viewers will just scroll on. Not everyone who sees your social media posts will be looking for what you offer, but a good copywriter can get them interested.
On the other hand, someone looking at your website is likely already interested in your business, and wants to learn more. With this in mind, the copy on your website should be focused more on education, rather than entertainment.
Hiring an expert copywriter means that you will have someone on your side who knows exactly how to view things from your target market’s perspective. Copywriters know how to transform your message into formats that are compelling and persuasive.
Copywriters can keep your brand voice consistent without sounding repetitive.
In the age of social media, you need to be talking to your customers regularly, and it’s important that you avoid sounding repetitive while still maintaining your brand voice.
A consistent brand voice not only enhances customer experience, but also contributes to your overall brand reputation. Customers want to know that their expectations will always be met, and having a consistent brand voice is one subtle, yet powerful, way to build trust with your audience.
Copywriters have mastered the art of repurposing content to be optimised for different platforms. Hiring an expert copywriter will ensure your business maintains a consistent brand voice across all formats, whether that’s on a long form blog or a short, snappy slogan.
Copywriters are a valuable investment
We mentioned earlier that you need to be talking to your customers regularly. This means that there is always a lot of copy to be written. You don’t want to be stuck writing caption after caption, or checking for spelling and grammar when you should be running your business.
Maximising the power of copywriting means taking the time to be strategic and purposeful with everything that’s written, and hiring an expert copywriter to take care of this gives you more time to focus on your business, instead of spreading yourself thin.
Beyond potential and existing customers, copywriters can help you build relationships with investors, retailers, other B2B services, influencers, journalists, and more. Hiring an expert copywriter is a valuable investment that can help you make the most of all aspects of your business.
If you are thinking about hiring an expert copywriter, contact the team at Powered PR to discuss what we can do for your business.
AUTHOR: Nicole Odviar
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