6 reasons why you need a social media marketing strategy

Social media helps to substantiate your brand – and it’s no longer optional. In 2020, social media provides a two-way street that enables brands to reach their customers, and in return empowers customers to engage directly with brands. We know that social media facilitates a conversation that takes place around-the-clock, 365 days a year. If your brand is not part …

Why publicity is more powerful than advertising

Have you ever read a positive news story or glowing feature about a specific brand and wondered, ‘how did they pull that off?’ Chances are the brand is working with a publicist – and they haven’t paid a cent for advertising space!   In fact, you may be surprised to find that publicists are behind many of the news stories that …

What is a brand strategy, and why does it matter?

As business owners, we often focus on and become very good at servicing our core business. We know our products and services back to front, and we’re passionate about what we do. However, while we’re busy focusing on our business from the inside – it can be easy to forget how our brand is regarded from the outside. This is …

What is content marketing, and why does it matter?

In 1996, business magnate Bill Gates described a future in which ‘content is king.’ The billionaire predicted wide-ranging opportunities for a diverse range of companies to be involved in supplying online information or entertainment. According to Gates, no company would be too small to participate in this newfound ‘content marketplace.’  Fast forward to 2020, and content has never been more …