Where creativity and strategy connect!
At Powered PR, we combine strategy and creativity to successfully promote purpose-led brands.
Powered PR is proud to have worked with a diverse range of thought leaders in both the for-profit and non-profit sectors.
Our team are all highly qualified communications experts, who can demonstrate years of experience with a thorough understanding of both traditional and digital communications strategies.
We have an in-depth knowledge of Australia's contemporary media landscape, and we use this insight to help craft and share powerful brand stories on behalf of our clients.
Powered PR is passionate about helping businesses that do better, to be better.
'Purpose-led brands are those who prioritise taking care of their people, their customers, and their communities, while growing their organisation.'
At Powered PR, we believe the most influential organisations are driven by a core mission that goes beyond making a profit. We are proud to work with organisations who aim to solve problems and provide more ethical solutions for consumers.
If you're at the helm of a purpose-led organisation, you've come to the right place. Our team will partner with you to achieve greater awareness of your brand, to increase audience engagement, and to create fresh rapport with potential customers.
The team behind Powered PR aims to create genuine partnerships with our clients. We'll get to know your business and your customers like they are our own, and we make it a point to achieve tangible, measurable results for you.
Jess and the team provide an unparalleled experience in terms of generating a great digital presence and broader PR exposure for plant-based brands. Powered PR (formerly Plant Powered Press) take the time to understand what a brand needs; be it a kick to drive a stronger commercial result, great visibility to the trade, or conveying a brand’s personality and USPs to consumers.
Powered PR (formerly Plant Powered Press) truly understand consumers in this space, and have gone so far as to help be the face of the brand in the digital realm, and conveyed really important information back to us as brand owners and distributors. In our time working with the team, our digital presence has grown using both organic and paid social strategies whilst coordinating highly effective influencer campaigns.
If you’re looking to give your plant-based brand greater exposure, give Jess a call!
Mike Pattalis, Category Manager
We are SO thrilled with these results and can’t tell you how wonderful it was working with you. We are especially so excited to be named one of Sydney’s 10 best yiros, and the first plant-based pick on the list. Can’t wait to work with you on another campaign sometime soon…
Emma Langley, Co-founder
I Should Be Souvlaki
Jessica managed the Funky Fields Facebook and Instagram up until the page merger with Naturli’ in late June 2019. With Jessica, the Funky Fields pages were professionally managed with significant audience growth, a strong brand presence and a particularly valuable social community with the users
Simone Marker, Social Media Manager
Naturli’ Foods (Denmark)
Jess was instrumental in bringing PlantAsia to life. Her input meant the PlantAsia brand story is now clear and compelling — while the overall brand voice remains consistent and engaging for customers. We’re very pleased to have Jess contributing to the overall PlantAsia brand strategy.
Cale Drouin, Co-founder
Throughout the development, launch, and duration of our 2019 global pilot campaign, Jessica provided Million Dollar Vegan with exceptional guidance and support.
From developing our organization’s first Style Guide and training our new team members on how to build a strong and coherent brand, to securing and developing great relationships with celebrities and influencers, and enabling us to grow an engaged audience both in Australia and internationally, Jessica proved herself to be a dedicated team player with impeccable standards, excellent people skills, and a wide array of professional talents...
Through her work, Jessica demonstrated her knowledge and understanding of plant-based communities, trends, and lifestyle interests, and was able to grow our online community in a way that only someone who is an active part of that community could.
Naomi Hallum, Managing Director
Million Dollar Vegan (USA)
Jessica has been a major asset to Tofurky, starting the Tofurky Australia Facebook page and increasing our average daily reach by 420% over the last year and doubling our engaged users. She additionally went above and beyond to create a video to highlight our Founder and the Tofurky story. We are very pleased with her work and major contributions to Tofurky in the digital landscape!
Natasha Raines, Content Development Manager
We recently engaged Powered PR (formerly Plant Powered Press) to help us branch out and gain national media attention in the lead up to Father's Day 2020. Jess and the team went above and beyond to ensure that we were well equipped every step of the way, and the results were second to none.
Highly recommend working with Jess and the team. It has been a highly professional experience and one that we look forward to continuing into the future.
Leroy Faure, Founder
The Fit Dad Lifestyle
Gaining positive mainstream news coverage for an independent vegan brand is no small achievement. I was thoroughly impressed with Jess’ ability to engage key media — and journalists also commented on her efficiency, organisation and professionalism. With over $125,000 in free editorial coverage, the value of this publicity campaign speaks for itself.
Cale Drouin, Co-founder
Cale & Daughters
- Animal Liberation Queensland has partnered with Powered PR (formerly Plant Powered Press) on several occasions, most recently for our BACON.org.au campaign. Jessica and her team are exemplary professionals, from the planning and communication with us as a customer, right down to the execution. From a campaign perspective, they treated the campaign with care and professionalism that was above and beyond what we would expect from a publicity partner, and they were a pivotal part of the success of our campaign launch. We highly recommend Powered PR (formerly Plant Powered Press) to any organisation, especially those in animal protection or advocacy.
Amanda Holly, Campaigns Manager
- Animal Liberation Queensland
- Jess Cotton and her team swiftly created a link between what Greenback stands for and the values shared with our customers. Essentially through brand storytelling, Greenback was given a soul. Greenback was born from a desire to support people on their plant-based journey. This authenticity has been communicated with PPR creating real human connections. Genuine vegans engaging with the product across multiple formats have helped make our brand thoughtful, memorable, and real.
Peta Prentice, Co-founder
Over the last 6 months, we have been working with Jess and the team to take our project and turn it into a fully-fledged business. Jess worked tirelessly to ensure the highest quality of work and nothing was too much to ask, including constant communication and dialogue on the project.
The difference we specifically noticed with Powered PR (as opposed to agencies we have interacted with in the past,) was that they made us feel completely included in the process and were friendly and warm from start to finish. We would recommend Powered PR (formerly Plant Powered Press) to any plant-based brand or business that wants to work with a team that knows the industry and more importantly (in our opinion) are warm friendly and genuinely care about the outcome. Thanks for all of the work you did to take Let's Go Vegan to the next level!
Ed Andrew, Co-Founder
Let's Go Vegan!
Words come easy for Jessica Cotton - and what a relief that was for us.
Jess assisted with the copywriting of our new website. Our aim was to make our content more appealing, engaging and descriptive. As a highly reputable family business operating for 20 years but only known by word of mouth, the website was part of a broader inaugural brand refresh and extremely important to get right. We needed to ensure it was well written, addressed our primary and secondary audiences, outlined our products easily and simple user experience.
Not only did Jess achieve that for us, she also brought a high level of professionalism, dynamic flair and unique ideas which helped direct the overall result of the site structure as well. Jess’s industrial experience was an added bonus but it was overwhelmingly her openness, autonomy, innovative ideas and broader thinking - not to mention the fast turnaround time that impressed me the most with Jess.
I would highly recommend Jess for any copywriting, PR and marketing needs. I look forward to working with Powered PR on improvements to our digital footprint as our company evolves but also with future industry campaigns.
April Whittam, General Manager
The Truss Company Pty Ltd
- Jess has been providing content writing services for Vuly Play for some time now. She has written articles for our own website as well as assisting us with outreach by writing media releases and articles promoting our community partnerships. Jess is exceptionally adaptable and has no problem writing on a wide range of topics. She is always very efficient, meets deadlines we set, and has excellent communication with myself and the rest of our team. I can highly recommend Jess’s services.
Samantha Dixon, Strategic Partnership Manager